Multimodal AI: The Next Frontier for Marketing

What is Multimodal AI?

Multimodal AI refers to AI systems that can understand and generate multiple types of content—text, images, audio, and video—within a single model or workflow.

Why It Matters for Marketing

Historically, marketers needed different tools for different content types. Multimodal AI changes everything by enabling unified creative workflows.

Current Capabilities

Text + Image

Generate blog posts with accompanying imagery, social media posts with graphics, and ad creative with copy in one workflow.

Text + Video

Create video scripts, generate storyboards, and even produce video content from text descriptions.

Audio Integration

Generate voiceovers, music, and sound effects to complement video content.

Use Cases

Campaign Creation

Generate complete campaigns with consistent messaging across all formats from a single creative brief.

Product Marketing

Create product photos, descriptions, and promotional videos simultaneously.

Social Media

Produce platform-appropriate content with native images or video for each channel.

Tools to Watch

• GPT-4V: OpenAI's vision model for text + image
• DALL-E 3: Integrated text-to-image generation
• Runway: AI video generation platform
• ElevenLabs: AI voice generation

Getting Started

Identify workflows where multiple content types are needed together. Start small with text + image workflows before expanding to video.