Competitive Analysis Template for Marketing
Free competitive analysis spreadsheet with SWOT framework, feature comparison matrix, positioning map, and market opportunity scoring. Ideal for strategic planning and stakeholder presentations.
Based on public information and best practices. Not official vendor materials.
Professional
Industry-standard format used by marketing professionals worldwide.
Customizable
Fully editable template you can adapt to your specific needs.
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Key Highlights
What makes this template stand out
- SWOT analysis grid for up to 10 competitors
- Feature-by-feature comparison matrix with weighted scoring
- Market positioning map with visual 2×2 quadrant
- Pricing and packaging comparison tables
- AI prompt starters for competitive intelligence gathering
What's Inside
A detailed breakdown of this template's contents
- 01Tab 1 — Competitor Overview: Company profiles and key stats
- 02Tab 2 — SWOT Analysis: Strengths, weaknesses, opportunities, threats
- 03Tab 3 — Feature Matrix: Weighted feature comparison scoring
- 04Tab 4 — Pricing Comparison: Plans, tiers, and value analysis
- 05Tab 5 — Positioning Map: Visual quadrant for market placement
- 06Tab 6 — Content & SEO Gap Analysis: Keyword and topic overlap
How to Use This Template
List your top competitors in Tab 1. Complete the SWOT for each. Use the feature matrix to score capabilities objectively. Plot positions on the market map. Share with leadership to inform strategic decisions and identify whitespace opportunities.
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Competitive Analysis Template for Marketing
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