Marketing KPI Dashboard Template
Free marketing KPI dashboard spreadsheet with real-time chart formulas, traffic-light scoring, trend analysis, and executive-ready visualizations. Track what matters across all channels.
Based on public information and best practices. Not official vendor materials.
Professional
Industry-standard format used by marketing professionals worldwide.
Customizable
Fully editable template you can adapt to your specific needs.
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Key Highlights
What makes this template stand out
- Pre-built charts for traffic, leads, conversion, and revenue KPIs
- Traffic-light (RAG) status indicators for at-a-glance health
- Month-over-month and year-over-year trend calculations
- Channel-specific tabs: SEO, paid media, email, social, content
- Executive summary tab for leadership presentations
What's Inside
A detailed breakdown of this template's contents
- 01Tab 1 — Executive Dashboard: Top-line KPIs with sparklines
- 02Tab 2 — Traffic & Acquisition: Sessions, users, sources
- 03Tab 3 — Lead Generation: MQLs, SQLs, conversion rates
- 04Tab 4 — Revenue Metrics: Pipeline, closed-won, attributed revenue
- 05Tab 5 — Channel Breakdown: Per-channel performance
- 06Tab 6 — Targets vs Actuals: Goal tracking with variance
How to Use This Template
Set your monthly targets in the configuration tab. Enter weekly or monthly actuals. The dashboard auto-generates charts, calculates trends, and flags metrics that are off-track. Share the executive tab in your weekly standups or monthly reviews.
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Marketing KPI Dashboard Template
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