Customer Lifetime Value Calculator
Calculate and predict customer lifetime value
Customer Lifetime Value Calculator
Calculate and predict customer lifetime value
$10$1,000
0.5x20x
3 mo10 yrs
10%95%
$5$500
Customer Lifetime Value (CLV)
$3,360
$200/month · $2,400/year
Excellent
CLV Quality
Monthly Value
$200
Annual Value
$2,400
Payback Period
1 mo
LTV:CAC Ratio
67.2x
Net CLV (after acquisition cost)
$3,310
+6520%
ROI on CAC
Customer Segment Analysis
One-time
1 months · 0% retention
$200
Est. 10 per 100
Occasional
6 months · 20% retention
$240
Est. 20 per 100
Regular
24 months · 50% retention
$2400
Est. 50 per 100
Loyal
48 months · 75% retention
$7200
Est. 75 per 100
VIP
60 months · 90% retention
$10800
Est. 90 per 100
CLV Insights
With $50 CAC and $3360 CLV, your LTV:CAC ratio is 67.2x.
You'll break even on acquisition costs after 1 months.
A 5% increase in retention could boost CLV by $240 per customer.
Optimize your customer acquisition and retention strategies
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