Customer Lifetime Value (CLV) Calculator Template
Free CLV calculator spreadsheet with revenue projections, retention rate modeling, cohort analysis, and customer segmentation. Essential for data-driven marketing budget allocation.
Based on public information and best practices. Not official vendor materials.
Professional
Industry-standard format used by marketing professionals worldwide.
Customizable
Fully editable template you can adapt to your specific needs.
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Key Highlights
What makes this template stand out
- Multiple CLV calculation methods: historical, predictive, and cohort-based
- Retention rate curve modeling with churn prediction
- Segment-level CLV comparison for budget allocation
- CAC-to-CLV ratio tracker for acquisition efficiency
- Works in Excel and Google Sheets with auto-formulas
What's Inside
A detailed breakdown of this template's contents
- 01Tab 1 — CLV Calculator: Input your metrics, get instant CLV
- 02Tab 2 — Cohort Analysis: Track CLV by acquisition cohort
- 03Tab 3 — Retention Modeling: Churn curves and predictions
- 04Tab 4 — Segment Comparison: CLV by customer type/channel
- 05Tab 5 — CAC vs CLV: Payback period and ratio analysis
How to Use This Template
Enter your average order value, purchase frequency, and retention rate in the calculator tab. The template automatically computes CLV using multiple methods. Use the segment comparison to identify your most valuable customer groups and adjust marketing spend accordingly.
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Customer Lifetime Value (CLV) Calculator Template
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