Email List Hygiene & Health Template
Free email list hygiene spreadsheet for tracking bounce rates, spam complaints, deliverability scores, and cleanup schedules. Maintain sender reputation and improve open rates.
Based on public information and best practices. Not official vendor materials.
Professional
Industry-standard format used by marketing professionals worldwide.
Customizable
Fully editable template you can adapt to your specific needs.
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Key Highlights
What makes this template stand out
- Bounce rate and spam complaint tracking with trend charts
- Automated cleanup schedule and re-engagement triggers
- Deliverability score dashboard across ESPs
- Segment health scoring (active, at-risk, dormant, invalid)
- Compatible with data exports from Mailchimp, HubSpot, ActiveCampaign
What's Inside
A detailed breakdown of this template's contents
- 01Tab 1 — List Health Dashboard: Key deliverability metrics
- 02Tab 2 — Bounce Tracking: Hard/soft bounces by date and segment
- 03Tab 3 — Engagement Scoring: Open/click recency heatmap
- 04Tab 4 — Cleanup Schedule: Monthly/quarterly purge planning
- 05Tab 5 — Re-engagement Log: Win-back campaign results
How to Use This Template
Export your subscriber data from your ESP and paste it into the template. The health dashboard auto-calculates segment scores. Use the cleanup schedule tab to plan regular list maintenance. Track re-engagement campaigns to measure win-back effectiveness.
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Email List Hygiene & Health Template
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