Spreadsheets

AI Marketing ROI Calculator Template

Free marketing ROI calculator spreadsheet with investment tracking, multi-channel return measurement, AI tool cost-benefit analysis, and scenario modeling for budget justification.

Based on public information and best practices. Not official vendor materials.

AI Marketing ROI Calculator Template
XLSX · Free Download

Professional

Industry-standard format used by marketing professionals worldwide.

Customizable

Fully editable template you can adapt to your specific needs.

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Key Highlights

What makes this template stand out

  • Multi-channel ROI calculation across paid, organic, and email
  • AI tool ROI section for measuring automation cost savings
  • Scenario modeling: best case, expected, and worst case
  • Campaign-level and portfolio-level ROI views
  • Auto-generated charts for executive presentations

What's Inside

A detailed breakdown of this template's contents

  1. 01Tab 1 — ROI Calculator: Input costs and returns, get instant ROI
  2. 02Tab 2 — Campaign Tracker: Per-campaign investment and return log
  3. 03Tab 3 — AI Tool ROI: Cost-benefit analysis for marketing tools
  4. 04Tab 4 — Scenario Analysis: Optimistic, realistic, pessimistic models
  5. 05Tab 5 — Dashboard: Visual ROI summary with charts

How to Use This Template

Enter your campaign costs and attributed revenue in the calculator tab. The template computes ROI, ROAS, and payback period automatically. Use the scenario tab to model different budget allocations. Export the dashboard charts for stakeholder presentations.

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AI Marketing ROI Calculator Template

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Free AI Marketing ROI Calculator Template 2026 — Campaign & Tool ROI (XLSX)