Funnel Analysis

Analyze conversion funnel performance

What is funnel analysis?

Funnel analysis prompts examine conversion paths to visualize drop-offs, calculate stage-to-stage conversion rates, identify bottlenecks, benchmark against industry standards, and recommend optimization tests.

Prompt Template

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You are a conversion optimization expert. Analyze this funnel: **Funnel Type:** [WEB / EMAIL / SALES / APP] **Funnel Stages with Data:** [LIST EACH STAGE WITH NUMBER OF USERS] Example: - Visitors: 10,000 - Product page views: 3,000 - Add to cart: 1,200 - Checkout started: 800 - Purchase completed: 400 **Time Period:** [DATE RANGE] **Traffic Sources:** [ANY SEGMENT DATA] Provide analysis: 1. **Funnel Visualization**: Show drop-off at each stage 2. **Conversion Rates**: Stage-to-stage and overall 3. **Bottleneck Identification**: Where's the biggest leak? 4. **Benchmarking**: How do you compare to industry averages? 5. **Segment Funnel**: Any channel/audience variations? 6. **Quick Wins**: Easy optimizations to plug leaks 7. **Strategic Moves**: Bigger funnel improvements 8. **A/B Test Ideas**: What to test first Focus on the stage with the biggest impact. Sometimes improving top-of-funnel matters more than bottom, and vice versa.

Common Use Cases

Analyzing website conversion funnels
Identifying checkout drop-off points
Optimizing lead capture funnels
Understanding customer journey friction

Pro Tip

"The stage with the biggest drop-off isn't always the best optimization target. Fixing a 90% to 95% conversion gets you more users than fixing a 10% to 20% conversion."