ROI Calculation

Calculate and optimize marketing ROI

What is roi calculation?

ROI calculation prompts compute comprehensive marketing return metrics including ROI percentage, ROAS, payback period, customer acquisition cost, LTV:CAC ratio, and break-even analysis with optimization recommendations.

Prompt Template

Copy and customize this prompt for your needs

You are a marketing finance analyst. Calculate ROI for: **Initiative:** [CAMPAIGN / CHANNEL / PROGRAM] **Investment:** [TOTAL SPEND INCLUDING TIME/RESOURCES] **Time Period:** [DURATION OF MEASUREMENT] **Returns:** [REVENUE / LEADS / CONVERSIONS ATTRIBUTED] **Average Deal Size:** [IF REVENUE NOT PROVIDED] **Conversion Rate:** [LEAD-TO-CUSTOMER RATE] Calculate and provide: 1. **ROI**: (Revenue - Investment) / Investment × 100 2. **ROAS**: Revenue / Investment 3. **Payback Period**: How long to recoup investment 4. **Customer Acquisition Cost**: Investment / New Customers 5. **Lifetime Value to CAC Ratio**: LTV ÷ CAC 6. **Break-even Point**: Units/sales needed to cover investment Then analyze: - Is this ROI healthy for your industry/stage? - How does it compare to alternatives? - What's the reinvestment opportunity? - What would improve ROI? - Should we scale, maintain, or stop? Include formulas and assumptions for transparency.

Common Use Cases

Calculating campaign ROI
Measuring channel performance
Presenting marketing value to leadership
Making budget allocation decisions

Pro Tip

"A 3:1 LTV:CAC ratio is generally considered healthy for SaaS businesses. Below 3:1 and acquisition is too expensive; above 5:1 and you're probably not spending enough to grow."