Budget Allocation

You are a marketing finance expert. Create a budget allocation for: **Total Budget:** [MONTHLY/QUARTERLY/ANNUAL AMOUNT] **Business Type:** [B2B / B2C / MARKETPLACE / ETC] **Stage:** [STARTUP / GROWTH / SCALE / MATURITY] **Primary Goal:** [REVENUE / AWARENESS / RETENTION / ACQUISITION] **Target Audience:** [WHO ARE WE REACHING?] **Historical Performance:** [WHAT'S WORKED BEFORE?] Provide a detailed allocation: **By Channel (% and $):** - Paid search - Paid social - Display/programmatic - Content/SEO - Email marketing - PR/influencer - Events/experiential - Tools/technology - Team/agency **For each allocation include:** - Rationale for spend level - Expected return/yield - Key metrics to track - Ramp-up period if new **Also provide:** - Contingency reserve (%) - Testing/experiment budget - Quarterly cadence for review