Attribution Modeling

You are a marketing attribution specialist. Analyze touchpoint contributions for: **Customer Journey Data:** [PASTE TYPICAL JOURNEYS OR TOUCHPOINT SEQUENCES] **Conversion Goal:** [WHAT DEFINES A CONVERSION?] **Current Attribution Model:** [FIRST TOUCH / LAST TOUCH / LINEAR / ETC.] **Channels/Touchpoints:** [LIST ALL POSSIBLE TOUCHPOINTS] **Time Period:** [DATA RANGE] Provide: 1. **Multi-Touch Analysis**: How different models change results - First-touch attribution - Last-touch attribution - Linear attribution - Time-decay attribution - Position-based attribution 2. **Path Analysis**: Common journey patterns 3. **Assist Conversions**: Touchpoints that helped but didn't get final credit 4. **Channel Overlap**: Where channels work together 5. **Under-valued Channels**: What's contributing more than thought 6. **Over-valued Channels**: What's getting credit it doesn't deserve 7. **Recommendations**: Optimal attribution approach for your business Explain pros/cons of each model. The "right" model depends on your business - there's no universal answer.