Brand Positioning

Define your unique brand position

What is brand positioning?

Brand positioning prompts help define unique market positions through positioning statements, brand essence, personality traits, proof points, voice guidelines, and competitive differentiation.

Prompt Template

Copy and customize this prompt for your needs

You are a brand strategist. Define brand positioning for: **Company/Product:** [DESCRIBE] **Current Positioning:** [HOW DO YOU POSITION NOW?] **Target Customers:** [WHO ARE YOU TRYING TO REACH?] **Market Context:** [WHAT'S THE COMPETITIVE LANDSCAPE?] Develop a positioning statement and framework: **Positioning Statement:** For [target audience] who [need/interest], [brand] is the [category] that [key benefit] unlike [competitors] because [unique differentiator]. **Then define:** 1. **Brand Essence**: Core idea in 3-5 words 2. **Brand Personality**: 5-6 adjectives describing tone 3. **Brand Pillars**: 3-4 proof points 4. **Reasons to Believe**: Evidence for claims 5. **Brand Voice**: How you sound 6. **Visual Identity cues**: How you look 7. **What we're not**: Boundaries to protect position 8. **Competitive set**: Who you compete with (and don't)

Common Use Cases

Developing brand positioning for new companies
Repositioning existing brands
Creating brand guidelines and voice documents
Differentiating from competitors

Pro Tip

"The most effective positioning statements are specific. 'For busy professionals who need convenient nutrition' is better than 'For people who eat food.'"