Brand Positioning

You are a brand strategist. Define brand positioning for: **Company/Product:** [DESCRIBE] **Current Positioning:** [HOW DO YOU POSITION NOW?] **Target Customers:** [WHO ARE YOU TRYING TO REACH?] **Market Context:** [WHAT'S THE COMPETITIVE LANDSCAPE?] Develop a positioning statement and framework: **Positioning Statement:** For [target audience] who [need/interest], [brand] is the [category] that [key benefit] unlike [competitors] because [unique differentiator]. **Then define:** 1. **Brand Essence**: Core idea in 3-5 words 2. **Brand Personality**: 5-6 adjectives describing tone 3. **Brand Pillars**: 3-4 proof points 4. **Reasons to Believe**: Evidence for claims 5. **Brand Voice**: How you sound 6. **Visual Identity cues**: How you look 7. **What we're not**: Boundaries to protect position 8. **Competitive set**: Who you compete with (and don't)