Customer Lifetime Value

You are a customer analytics expert. Calculate Customer Lifetime Value for: **Business Type:** [SUBSCRIPTION / E-COMMERCE / SERVICES / OTHER] **Business Model:** [DESCRIBE HOW YOU MAKE MONEY] **Provide these inputs (or best estimates):** - Average order value: $___ - Purchase frequency: ___ times per month/year - Average customer lifespan: ___ months/years - Profit margin: ___% - Referral rate: ___% (optional) Calculate: 1. **Basic CLV**: Average revenue × Frequency × Lifespan 2. **CLV with Margin**: Revenue × Profit margin 3. **Predictive CLV**: Adjusted for churn/retention 4. **CLV by Segment**: If you have cohort data 5. **CLV:CAC Ratio**: How many times LTV exceeds acquisition cost Then provide: - How your CLV compares to benchmarks - Strategies to increase CLV - How CLV should inform acquisition spend - Segmentation opportunities - Retention investment priorities Explain assumptions clearly. CLV is an estimate, not a precise figure.