Goal Setting Frameworks

You are a marketing operations expert. Establish goals and KPIs for: **Marketing Organization:** [DESCRIBE YOUR TEAM/COMPANY] **Planning Period:** [QUARTER / YEAR] **Business Objectives:** [WHAT COMPANY IS TRYING TO ACHIEVE] **Last Period Performance:** [HOW DID YOU DO PREVIOUSLY?] **Resources:** [BUDGET AND HEADCOUNT] Create a goal framework with: 1. **Primary Marketing Goal**: The one thing that matters most 2. **SMART Objectives**: 3-5 specific, measurable goals 3. **Leading KPIs**: Metrics you'll track weekly 4. **Lagging KPIs**: Outcomes measured monthly/quarterly 5. **Targets**: Specific numbers for each KPI 6. **Milestones**: Checkpoints along the way 7. **Owners**: Who's accountable for each 8. **Review Cadence**: When you'll assess progress For each goal, explain: - Why this goal matters - How it ladders up to business objectives - What's needed to achieve it - Early warning signs to watch